Nice to meet you

We put the
icon in iconic.

We're House of Icon, a pint-sized Creative House with a giant appetite for bold. We turn brave founders into brands people can't scroll past.

BOLD✱ICONIC✱UNFORGETTABLE✱IMPOSSIBLE TO IGNORE✱SEEN✱REMEMBERED✱CHOSEN✱BOLD✱ICONIC✱UNFORGETTABLE✱IMPOSSIBLE TO IGNORE✱SEEN✱REMEMBERED✱CHOSEN✱

Our little
origin story.

It started with one stubborn belief: the world didn’t need another pretty logo. It needed brands with a pulse, a point of view, and something real to believe in.

A brand is more than how it looks or what it claims to value. It starts at the top and lives through leadership, culture, decisions, and customer experience. When the people inside believe in it, customers feel it. If your team is not bought in, why would anyone else be?

After 25 years of building, launching, and growing brands, founder Brea Ballard was officially done with safe, beige, and built-to-blend-in. So she created House of Icon, a Creative House that fuses strategy, culture, and unforgettable design to build brands people believe in, remember, and buy from.

Because iconic brands are not just seen. They are lived, felt, and remembered.

Brea Ballard, founder of House of Icon, in a pink and red checkered cardigan against a hot pink polka dot backdrop
Brea Ballard · Founder & Lead Iconist
01

Strategy first

Big feelings need a plan. We start with sharp thinking, then make it look ridiculously good.

02

Bold on purpose

Loud, but never random. Every color, curve, and word is a decision, not an accident.

03

Built to be loved

Brands are relationships. We design ones people actually want to keep swiping right on.

Model in a red gown on a pink staircase framed by silver starbursts and red arches
Bland is
banned.
Brea Ballard, Founder and Iconist of House of Icon, standing in a pink and red checkered cardigan and black leather trousers
Founder & Iconist · 25 Years Loud

Brea
Ballard

Before founding House of Icon, Brea Ballard spent 25 years building brands from the inside out. She led marketing for international fitness and wellness franchises, shaped strategy for multiple Franchise 500 brands, and ran her own boutique PR agency. Always curious about what is next, she studied AI at MIT and attended Harvard to study International Relations.

Brea has a heart for helping women build lives and brands beyond their corporate titles. She knows what it feels like to look successful on paper while feeling stuck in the 9-to-5. Now, she helps women turn their experience, expertise, and boldest ideas into something of their own.

Equal parts strategist, creative director, and hype woman, Brea helps ambitious founders build brands with a pulse, a point of view, and a plan to grow.

Twenty-five years of experience. Zero interest in playing it safe.

25+Years building brands
0Beige ideas shipped
100%Allergic to boring
“I don't build logos. I build brands people can't scroll past.”

— Brea Ballard, Founder & Iconist

The House is open

Come hang
in the House.

Brand tips, behind-the-scenes chaos, and daily proof that bland is banned. Pick your poison.

@houseoficon.co