Selected work
Case Studies
The brief, the category problem, the argument we made, and what actually shipped. Boards are pretty. These explain the thinking.
Brand · Eyewear
Sunniez
Eyewear had split into clean minimalism and disposable fashion. The brief was to look like neither, while reading sturdy, luxury and affordable at the same time. We built the premium signal out of heat instead of cold.
Read the case study →
Apparel · Identity
Box & Bee
Every women's boxing brand in the category looked like a candle company. They had a real gym and a brand that apologized for it. We stopped selling the workout and started selling the swing.
Read the case study →Want one of these?
Brand strategy, identity, and a website that actually goes live.