Brand Starter Kit
The exact strategy worksheets we use on day one of every project. Positioning, voice, and audience, minus the guesswork.
Digital download
The Icon Shop
Iconic,
off the shelf.
Not every brand needs the full build. Templates, toolkits, and goods to make you look like you already made it.
Opening soon.
Here's what's being stocked. Get on the list and you'll know the second the doors open.
Launch Templates
Editable social, pitch, and packaging templates built to brand-house standards. Drop in your colors and go.
Digital download
Brand Camp Workbook
The printed companion to Brand Camp. Everything from the program, in a book you can actually scribble on.
Print + digital
Why a shop at all
Not every brand needs
the full build.
Some founders need an agency. Some need thirty guided days. And some just need the worksheets, the templates, and someone to tell them which decisions actually matter.
The Icon Shop is the third door. It is where the tools we use inside client projects get packaged up so you can use them on your own schedule, at your own pace, without booking anything.
What is being stocked
Brand strategy worksheets, the exact positioning and audience exercises we run on day one of every engagement. Editable social, pitch, and packaging templates built to the same standard as our client work. A printed Brand Camp workbook for people who think better on paper.
Who it is for
Founders in the messy early stage who are not ready to hire anyone. Small teams who have a designer but no strategy. Anyone who has looked at a blank document titled "brand guidelines" and closed the laptop. You do not need permission or a retainer to start thinking clearly about your brand.
When it opens
Soon, and the notify list hears first. In the meantime, the same thinking is free in the Icon Journal, where we publish the frameworks in full. If you would rather have it built with you, Brand Camp runs for 30 days, and the agency takes on a small number of full builds.
Want first dibs?
We'll email you once, when the shop opens. That's the whole plan.