Week 1
Identify
Define your ideal customer, the real problem you solve, your purpose, values, and point of view.
Result: a foundation that makes every later decision easier.
Brand Camp · The 30-Day Brand + Website Accelerator
Launch a brand
& website in
under 30 days.
Define your positioning, voice, and visual identity. Then use AI to turn it into real brand guidelines and a live website.
Strategy leads. AI accelerates. You launch.
Join the Waitlist →Founding rate $797 $987 · see what is included →
The founding cohort waitlist is open. Seats are limited and the waitlist gets the founding rate.
Sound familiar?
Your business has been
"almost ready"
long enough.
The idea is there. The offer is there. But your brand is still somewhere between a mood board, an unfinished logo, and a website you're not ready to show anyone.
Every time you try to pull it together, you hit another decision:
Who is this actually for?
What makes me different?
What should it sound like?
What does my website say?
You don't need more inspiration. You need a process and a finish line.
0Days to launch
0Weeks, one system
0Years of experience behind it
0Beige ideas allowed
Why this works
A logo helps people recognize you. A brand makes them choose you.
Beautiful colors can't explain why your offer matters. A stylish website won't convert if the message underneath sounds like everyone else's.
Brand Camp defines your strategy first, who you're for, what you solve, what makes you different, then uses it to steer every color, font, headline, page, and AI prompt that follows.
You don't watch this program. You build your actual brand inside it.
The ICON Method
One system. Four weeks.
One launch-ready brand.
Week 2
Claim
Build your positioning, value proposition, personality, voice, tagline, and brand-trained AI instructions.
Result: messaging that sounds unmistakably yours.
Week 3
Own
Develop your creative direction, color palette, typography, image style, AI-assisted logo, and brand guidelines.
Result: a cohesive system, not scattered design choices.
Week 4
Launch
Plan your website, write the messaging, design the pages, test it, and work the launch checklist.
Result: a published website and a brand that's open for business.
Day 1
Week 1 · Identify
You start where every real brand starts: who is this actually for, and what problem are you solving that matters?
Let's talk about AI
AI isn't the strategy.
It's the accelerator.
Without direction, AI just hands you generic options faster. Inside Brand Camp you'll learn to direct ChatGPT and Claude using your own positioning, personality, and voice.
AI brings the speed. Strategy gives it meaning. You provide the soul.
Thirty days from now
What you walk
away with.
10 deliverables · one finished brand
The Strategy
Who you are, and who you're for
- A defined ideal customer and market position
- A brand promise and value proposition
- Your personality, voice, and messaging
The Identity
What people actually see
- A color palette and typography system
- An AI-assisted logo and visual identity
- Professional brand guidelines
- A brand-trained AI prompt library
The Launch
Live, not "almost ready"
- Website copy built to convert
- A published website
- A practical launch plan
Not notes to action later. A brand, and the website to prove it.
Who it's for
Brand Camp is for you if:
- You have a business idea but no idea how to turn it into a brand
- Your identity feels inconsistent, generic, or outdated
- Your website is unfinished, or you quietly avoid sending people to it
- You can't yet justify a full-service agency
- You want to use AI without sounding like a robot
- You're ready to decide, build, and launch in 30 days
Straight talk: this is hands-on. It's not a done-for-you agency service, and it's not a shortcut to a quick logo with no strategy behind it.
Meet your guide
25+ years of brand experience, in one clear process.
I'm Brea Ballard, founder and Lead Iconist of House of Icon. I've spent 25 years leading brand strategy, marketing, and growth for consumer, multi-location, and franchise businesses.
I've been in the rooms where positioning, customer psychology, and business growth collide. A successful brand is never just a logo.
We don't just build brands. We build icons.
Three ways to get
a brand. Pick your lane.
Brand Camp exists because there was nothing between a $40 template and a six-month agency engagement. Now there is.
Option 01
Self-Guided
Toolkit
$0–$200
At your own pace
- Brand strategy worksheets and audience exercises
- Editable social, pitch, and packaging templates
- The Brand Camp workbook, print or digital
- Yours to keep, build whenever you want
- Perfect if you want to lead it solo
Founding cohort
Option 02
Brand Camp
Regular price $987 Founding cohort price $797
30 days · Guided, with you at the wheel
- Positioning, audience, and brand promise
- Voice, messaging, and taglines
- Color, typography, and AI-assisted logo
- Professional brand guidelines
- A brand-trained AI prompt library
- Website copy and a published site
- A practical launch plan
- Expert guidance the whole way
Option 03
Full agency
build
Custom quote
3 to 6 months
- Everything in Brand Camp, done for you
- Packaging, campaign, and collateral
- A team on it, not just you
- Costs many times more
- Takes months, not weeks
The honest small print
$987 is the regular rate. $797 is the founding cohort price, held for people on the waitlist. It goes up once the founding group is full.
What is not included: your software subscriptions, domain, and hosting are purchased separately. You will need a paid ChatGPT subscription, the Claude desktop app, and accounts with Emergent and Higgsfield AI. We send the full setup list before camp starts.
The waitlist is free and non-binding. Joining tells us you are interested and locks the founding rate for you. Nothing is charged until you enroll.
Get on the list.
The founding cohort is limited. The waitlist hears first, gets the founding rate, and picks seats before enrollment opens to anyone else.
Questions
Ask away.
Do I need branding, design, or AI experience?
No. You'll get the strategy, templates, prompts, and step-by-step guidance to build each part. The program assumes you're starting from scratch.
Is this just AI making me a logo?
No. Your logo and website are expressions of your brand, not the brand itself. We start with audience, purpose, positioning, and voice, then those decisions direct everything visual.
Can I really launch in 30 days?
Yes, if you follow the roadmap and do the work each week. Your pace depends on your participation and how complex your website is. Specific business or revenue results aren't guaranteed.
What will I need to participate?
Your Brand Camp packing list.
No tents required. Just a computer with reliable internet, a paid ChatGPT subscription, the Claude desktop app, and accounts with Emergent and Higgsfield AI.
Your software subscriptions, domain, and hosting are purchased separately and aren't included in the program price. We'll send the complete setup guide before camp begins so you can arrive ready to build.
Brand Camp is for founders who are done sitting on their ideas. Come ready to decide, create, and launch.
Come with a vision. Leave with a brand that's live.
What does it cost, and when does it start?
Pricing and cohort dates go to the waitlist first. Joining is free and commits you to nothing. You'll just get the founding rate and first pick of seats.
What if I fall behind?
Life happens. You keep access to the materials and can catch up on your own timeline. The live sessions and community are there to pull you back on track.
Your business doesn't need another year in draft mode.
Thirty days from now, your brand could be live. Not in a folder. Not buried under saved inspiration. Live.
Build it. Brand it. Launch it.
Join the Waitlist →Founding cohort · Limited seats · Waitlist is free to join