01
Strategy first, always
Pretty without a point is decoration. Every color, word, and pixel traces back to a decision about who you're for and why you win.
The Agency
Welcome
to the House.
This is where brands get built loud. Full strategy, full identity, full website. Whether you're starting from nothing or burning it all down and starting over.
Why House of Icon
We don't do
quietly competent.
Plenty of agencies will hand you a tidy logo and a deck full of adjectives. We hand you a brand that walks into a room and takes it.
02
25 years of receipts
Brea has launched, rebuilt, and rescued brands through every trend cycle and algorithm shift. You get judgment, not guesswork.
03
It ships. Live.
We don't stop at the guidelines PDF. You leave with a published website and a rollout plan, not a folder of files to figure out later.
04
Bland is banned
Safe is the riskiest thing you can be. We build the version of your brand people screenshot, quote, and remember.
Where every brand starts
Leadership goes first.
A brand can only change when its leaders are willing to change. We partner with founders, executives, and leadership teams ready to align the vision at the top with the culture inside and the customer experience outside.
If leadership is not bought in, neither are we.
Two ways in
Build it new,
or burn it down.
Two engagements, one standard. Open a phase to see exactly what's inside.
Track 01
Launch
Launch
a Brand
You have the idea. You don't have the brand. We build the whole thing from a blank page to a live site.
Brand Strategy & Foundation
- Target Audience
- We define the people you're actually for. Real personas, not "everyone aged 25 to 54."
- Positioning & Promise
- The problem you solve and the reason someone picks you over the four other tabs they have open.
- Mission, Vision & Values
- What you stand for, where you're going, and the principles you won't trade away to get there.
- Messaging & Voice
- Your tagline, your elevator pitch, and a tone of voice that sounds like a person instead of a policy document.
Visual Identity & Assets
- Visual Identity System
- Logo, color palette, typography, and iconography. A system, not a one-off graphic.
- Brand Guidelines
- The rulebook for how your look and voice get used, so you stay consistent everywhere.
- Collateral & Touchpoints
- Website, social profiles, cards, packaging, uniforms. Everywhere people meet you, dressed properly.
Launch & Rollout Plan
- Internal Alignment
- Your team learns the brand before the public does, so everyone tells the same story.
- Migration Plan
- How and when everything switches over, mapped out so nobody gets confused mid-launch.
- Public Announcement
- A coordinated PR, social, and email moment. You don't whisper a launch. You throw one.
Track 02
Rebrand
You've outgrown the brand you built. We figure out what's still true, cut what isn't, and rebuild it sharper.
Brand Strategy
- Brand Audit
- An honest look at where you sit today. Market position, customer feedback, and how you stack up against the competition.
- Positioning & Promise
- We sharpen your unique selling proposition and get clear on the audience you're growing into.
- Mission & Values
- Rewritten to match the business you are now, not the one you started five years ago.
Brand Identity
- Visual Identity
- Updated logo, typography, color palette, and visual motifs. Evolution or demolition, whichever you've earned.
- Messaging & Voice
- New taglines, a new elevator pitch, and a definitive tone of voice your whole team can actually use.
Execution & Governance
- Touchpoints
- Website, social profiles, packaging, and sales collateral, all brought over to the new you.
- Internal Alignment
- Your team learns the "why" behind the change, so they sell it instead of apologizing for it.
- Rollout Plan
- Guidelines to hold the line, an internal announcement schedule, and a public reveal with actual teeth.
Proof, not promises.
Cherry Cosmetics. Muse & Moss. Sunniez. GlamLipse. J Design Haus. Box & Bee. Go see what leaving the House looks like.
Who it's for
Who we make iconic.
Bold female founders, mompreneurs, entrepreneurs, experts, personal brands, and big dreamers who are ready to stop blending in and start building something unforgettable.
We bring the icon energy to
LuxuryBeautyCosmeticsHealthWellnessFitnessHospitalityFranchisingMulti-unit brandsCPGQSRHome goodsApparel
Based in the United States. Building icons around the globe, from Canada and the UK to Europe, Australia and beyond.
Big ideas live everywhere. So do future icons.
Become Iconic.
Tell us who you are and what you're building. We read every one of these, and you'll hear back from Brea within two business days.