Free download
The Icon Factor™
A free 15-minute brand audit. Discover what makes you unforgettable, and what’s keeping your brand from standing out, scored across 5 pillars.
Free
Grab Your Free Audit →The Icon Shop
Iconic,
off the shelf.
Not every brand needs the full build. Templates, toolkits, and goods to make you look like you already made it.
In the shop.
Two ways to sound like an icon. One of them is free.
Free download
Brand voice kit
Say It Like an Icon
The Brand Voice & Messaging Kit. Find your voice, write copy that sounds unmistakably you, and never stare at a blank page again.
$29 · Instant download
Get the kit →More toolkits
on the way
Templates, workbooks, and brand goods are in the works. Get on the list below and you’ll hear about every drop first.
Stay tuned
Why a shop at all
Not every brand needs
the full build.
Some founders need an agency. Some need thirty guided days. And some just need the worksheets, the templates, and someone to tell them which decisions actually matter.
The Icon Shop is the third door. It is where the tools we use inside client projects get packaged up so you can use them on your own schedule, at your own pace, without booking anything.
What is being stocked
Brand strategy worksheets, the exact positioning and audience exercises we run on day one of every engagement. Editable social, pitch, and packaging templates built to the same standard as our client work. A printed Brand Camp workbook for people who think better on paper.
Who it is for
Founders in the messy early stage who are not ready to hire anyone. Small teams who have a designer but no strategy. Anyone who has looked at a blank document titled "brand guidelines" and closed the laptop. You do not need permission or a retainer to start thinking clearly about your brand.
When it opens
Soon, and the notify list hears first. In the meantime, the same thinking is free in the Icon Journal, where we publish the frameworks in full. If you would rather have it built with you, Brand Camp runs for 30 days, and the agency takes on a small number of full builds.
Want first dibs?
We'll email you once, when the shop opens. That's the whole plan.